1. The Difference Between Marketing, Advertising, and PR

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    Marketing, advertising, and public relations are three terms that often get confused, and sometimes even get used interchangeably. They’re all practices that aim to promote a company, product or service, so what makes them different? What makes marketing, advertising, and PR three distinct concepts? What activities do each cover? Let’s dive right in! Marketing Marketing […]

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  2. The Problem with Marketing to Millennials

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    Unless you’ve been living under a rock for the past few years (or even worse – offline *shudder*) then you’ve probably heard the term “millennials” referring to younger generations who have grown up in more tech-accessible times. However, many of the stereotypes that get trotted out about millennials are a little odd. Insanely sweeping generalisations […]

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    Yes, it’s another article about marketing to millennials! But do millennials even exist? Let’s discuss what you should be focusing on instead...
  3. 3 HUGE Reasons Why You Should Outsource Copywriting

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    Think back to when you started your business, and all of the things you painstakingly taught yourself to complete in-house. If you were working with a shoestring budget, chances are you did pretty much everything yourself – or at least tried to! However as businesses mature and responsibilities build up, the concept of outsourcing certain […]

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    3 HUGE Reasons Why You Should Outsource Copywriting