1. The Difference Between Marketing, Advertising, and PR

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    Marketing, advertising, and public relations are three terms that often get confused, and sometimes even get used interchangeably. They’re all practices that aim to promote a company, product or service, so what makes them different? What makes marketing, advertising, and PR three distinct concepts? What activities do each cover? Let’s dive right in! Marketing Marketing […]

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  2. The Problem with Marketing to Millennials

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    Unless you’ve been living under a rock for the past few years (or even worse – offline *shudder*) then you’ve probably heard the term “millennials” referring to younger generations who have grown up in more tech-accessible times. However, many of the stereotypes that get trotted out about millennials are a little odd. Insanely sweeping generalisations […]

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    Yes, it’s another article about marketing to millennials! But do millennials even exist? Let’s discuss what you should be focusing on instead...
  3. 3 HUGE Reasons Why You Should Outsource Copywriting

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    Think back to when you started your business, and all of the things you painstakingly taught yourself to complete in-house. If you were working with a shoestring budget, chances are you did pretty much everything yourself – or at least tried to! However as businesses mature and responsibilities build up, the concept of outsourcing certain […]

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    3 HUGE Reasons Why You Should Outsource Copywriting
  4. 5 English Language Misconceptions Our Teachers Were Wrong About

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    English is a fascinating language, and one with many interesting facets. However, did you know that some of the interesting foibles that we’re taught in school are actually total fallacies? It’s true! And in most cases, the truth is far more straightforward than fiction. So without further ado, let’s dive right in. 1. “Don’t Split […]

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    5 English Language Misconceptions
  5. VIDEO: The First Stage of Market Research: Objectivity

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    In this video, I’m going to be talking about a topic that often gets glossed over when people talk about market research: objectivity and empathy. When companies embark on a market research campaign, they usually dive right in to talk about surveys, qualitative interviews and performance indicators. However, one first step that doesn’t get much love […]

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