1. The Problem with Marketing to Millennials

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    Unless you’ve been living under a rock for the past few years (or even worse – offline *shudder*) then you’ve probably heard the term “millennials” referring to younger generations who have grown up in more tech-accessible times. However, many of the stereotypes that get trotted out about millennials are a little odd. Insanely sweeping generalisations […]

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    Yes, it’s another article about marketing to millennials! But do millennials even exist? Let’s discuss what you should be focusing on instead...
  2. 3 HUGE Reasons Why You Should Outsource Copywriting

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    Think back to when you started your business, and all of the things you painstakingly taught yourself to complete in-house. If you were working with a shoestring budget, chances are you did pretty much everything yourself – or at least tried to! However as businesses mature and responsibilities build up, the concept of outsourcing certain […]

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    3 HUGE Reasons Why You Should Outsource Copywriting
  3. 5 English Language Misconceptions Our Teachers Were Wrong About

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    English is a fascinating language, and one with many interesting facets. However, did you know that some of the interesting foibles that we’re taught in school are actually total fallacies? It’s true! And in most cases, the truth is far more straightforward than fiction. So without further ado, let’s dive right in. 1. “Don’t Split […]

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    5 English Language Misconceptions
  4. VIDEO: The First Stage of Market Research: Objectivity

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    It’s been a long time coming, but I’m pleased to say that I will now be creating semi-regular videos about copywriting, marketing, content, and all of that good stuff. Here’s the first, about using objectivity in your market research – enjoy! In this video, I’m going to be talking about a topic that often gets glossed […]

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  5. 7 Shockingly Common Marketing Mistakes

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    As a topic, marketing can easily blind you with science. Terms like “key performance indicators,” “bounce rates” and “A/B testing” can make marketing seem like a real tough nut to crack; but in fact, a lot of marketing comes down to common sense. Due to a lot of marketing’s more specialist (read: confusing) terms and […]

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    Shockingly Common Marketing Mistakes