1. 6 B2B Copywriting Blunders Companies Keep On Making

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    Writing copy and content is far more than just filling an empty space. If you’re here, chances are you already know this. So why do some organisations simply overlook good copywriting practices? In our personal and professional lives, we all know the importance of saying the right thing. Carefully selected bon mots can put people […]

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    Writing great copy isn’t as simple as some B2Bs seem to think! Are you dodging these 6 potentially profit-crushing B2B copywriting faux pas yourself?
  2. The Difference Between Marketing, Advertising, and PR

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    Marketing, advertising, and public relations are three terms that often get confused, and sometimes even get used interchangeably. They’re all practices that aim to promote a company, product or service, so what makes them different? What makes marketing, advertising, and PR three distinct concepts? What activities do each cover? Let’s dive right in! Marketing Marketing […]

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  3. The Problem with Marketing to Millennials

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    Unless you’ve been living under a rock for the past few years (or even worse – offline *shudder*) then you’ve probably heard the term “millennials” referring to younger generations who have grown up in more tech-accessible times. However, many of the stereotypes that get trotted out about millennials are a little odd. Insanely sweeping generalisations […]

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    Yes, it’s another article about marketing to millennials! But do millennials even exist? Let’s discuss what you should be focusing on instead...
  4. 3 HUGE Reasons Why You Should Outsource Copywriting

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    Think back to when you started your business, and all of the things you painstakingly taught yourself to complete in-house. If you were working with a shoestring budget, chances are you did pretty much everything yourself – or at least tried to! However as businesses mature and responsibilities build up, the concept of outsourcing certain […]

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    3 HUGE Reasons Why You Should Outsource Copywriting