1. 3 HUGE Reasons Why You Should Outsource Copywriting

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    Think back to when you started your business, and all of the things you painstakingly taught yourself to complete in-house. If you were working with a shoestring budget, chances are you did pretty much everything yourself – or at least tried to! However as businesses mature and responsibilities build up, the concept of outsourcing certain […]

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    3 HUGE Reasons Why You Should Outsource Copywriting
  2. 5 English Language Misconceptions Our Teachers Were Wrong About

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    English is a fascinating language, and one with many interesting facets. However, did you know that some of the interesting foibles that we’re taught in school are actually total fallacies? It’s true! And in most cases, the truth is far more straightforward than fiction. So without further ado, let’s dive right in. 1. “Don’t Split […]

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    5 English Language Misconceptions
  3. VIDEO: The First Stage of Market Research: Objectivity

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    It’s been a long time coming, but I’m pleased to say that I will now be creating semi-regular videos about copywriting, marketing, content, and all of that good stuff. Here’s the first, about using objectivity in your market research – enjoy! In this video, I’m going to be talking about a topic that often gets glossed […]

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  4. 7 Shockingly Common Marketing Mistakes

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    As a topic, marketing can easily blind you with science. Terms like “key performance indicators,” “bounce rates” and “A/B testing” can make marketing seem like a real tough nut to crack; but in fact, a lot of marketing comes down to common sense. Due to a lot of marketing’s more specialist (read: confusing) terms and […]

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    Shockingly Common Marketing Mistakes
  5. Persuasive Copywriting: 4 Ways to Improve your Sway

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    Persuading people may sound like hard work. Whenever you are facing any task that involves psychology, emotion and buying habits it can seem like a momentous feat. However, most written marketing content can be turned into meaningful and persuasive copy by adopting these 4 pillars of persuasive copywriting… 1. Talk about the customer rather than yourself You know […]

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    persuasive copywriting